The quirky mastermind is at it again. Barneys New York Creative Director Simon Doonan has just enlisted Coco Rocha to play the main character in his tale, “Emma’s Dilemma,” in its Fall catalog.

So what's the dilemma? The entertaining scenario has Emma wanting everything — Christian Louboutin, Lanvin, Valentino, Manolo Blahnik, and the list goes on and on. A snippet from the story reads, "Making decisions has never been my strong point. When faced with a chocolate eclair or a macaroon, I dither and procrastinate and end up nibbling on both” says Emma.

“The theme is, ‘Oh just buy both.' Embedded in there is permission to be a little self-indulgent. It’s a bit of glamorous self-indulgence” said Doonan.

“I thought women could relate to this story" said Doonan. Yes, Simon, I concur.

Source