This season we're descending to the dark side for inspiration.

Chanel sent out grunge goths with washed-out skin and matted hair, whilst the Yves Saint Laurent models had blood-bitten, black or burgendy stained lips and Viktor & Rolf's girls sported almost cartoonish black ringed eyes.

This is a far cry from the teenage goth looks of yore. Soft Goth or Goth Glam, is a polished, prettier version of the tough love goth vibe. If hair is going to be grungy – it should be artfully, not unwash-edly, matted – while skin may be pale, but it has a super natural, translucent glow that whispers money and good grooming.

Here are my top tips for chanelling your inner Morticia Addams. Just read more

• Remember this is gothic with lashings of glamour. Team your smouldering makeup with off-the-shoulder ruffles, sheer layers of chiffon or this season's hot lace trend.
• Keep it pretty. Try a palette of lilac and grey, instead of too much black, if you want a softer smoky effect.
• On the catwalks at Zac Posen and Vivienne Westwood, dramatic smoky eyes were pared with dark, red-black lips. For real life try either/or. A dark mouth with pale grey smoky eyes looks cool.
• Alternatively, experiment with dark meets pale. Try dark, winged punk-goth eyes, with pale lips, as at Lanvin (pictured). Keep blush minimal too.
• Dark metallic nails are an easy way to work the trend. Or go all out and paint your talons jet black with Butter London Union Jack Black, (£10).
• This is a sexy, provocative look, so go for cat-like, winged eyeliner or vinyl-esque glossy lips to keep it looking femme fatale fabulous.

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