Buyer's remorse sets in when we second (and third, and fourth) guess ourselves after making a purchase that usually falls more in the want than the need category. Sometimes it leads us to dragging ourselves back to the store and returning the item, and other times we simply get past the feeling with some clever rationalization. Can you remember the last thing you purchased that made you kick yourself with buyer's remorse.
on Yahoo! |
That regretful feeling we know as buyer's remorse has a way of getting into the heads of most shoppers I know. And it doesn't seem to distinguish between well-off pocketbooks versus struggling ones — remember in Clueless when Dion asked Cher, "Dude, what's wrong. Are you suffering from buyer's remorse or something?" Cher responds, "God, no.
